00458nam a2200145 4500008004100000020001500041050002500056100002800081245007100109260003700180300003100217650002300248650002100271700002000292150530b xxu||||| |||| 00| 0 eng d a1861529961 aHF 5415.17 .P57 2005 aPires, Guilherme.d2005 aEthnic marketing : baccepting the challenge of cultural diversity aLondon:bThomson Learning,c2005 axiv, 274p.bIncludes index aMinority consumers aTarget marketing aStanton, John P