TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management: analysis, planning, implementation and control
SN  - 01355244806
AV  - HF 5415.13 .K64 1991 
PY  - 1991///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall, 
KW  - Marketing
KW  - Management
N1  - Includes references and indexes
ER  -