<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00677nam a22002057a 4500</leader>
  <controlfield tag="008">160928b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780324580006</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0324580002</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415 </subfield>
    <subfield code="b">.L36 2009</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Lamb, Charles W.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Essentials of marketing/</subfield>
    <subfield code="c">Charles W. Lamb, Joseph F.Hair and Carl Mcdaniel.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Australia :</subfield>
    <subfield code="b">South-WesternCengage Learning ;</subfield>
    <subfield code="c">2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx, 546p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">28cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliography and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">textbooks.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Hair, Joseph F.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">McDaniel, Carl</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BOOKS</subfield>
    <subfield code="h">HF 5415 .L36 2009</subfield>
    <subfield code="0">1</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">14251</subfield>
    <subfield code="d">14251</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MUC</subfield>
    <subfield code="b">MUC</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2016-09-28</subfield>
    <subfield code="e">Donation(BFA)</subfield>
    <subfield code="l">3</subfield>
    <subfield code="o">HF 5415 .L36 2009</subfield>
    <subfield code="p">25740</subfield>
    <subfield code="r">2021-10-22</subfield>
    <subfield code="s">2021-10-12</subfield>
    <subfield code="w">2016-09-28</subfield>
    <subfield code="y">BOOKS</subfield>
  </datafield>
</record>
