TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Ren'ee
TI  - Blue ocean strategy: how to creat uncontested market space and make the competition irrelevant
SN  - 9781591396192
AV  - HF 5415.153 .K53 2005
PY  - 2005///
CY  - Boston
PB  - Harvard BusinessSchool Press
KW  - New products
KW  - Market segmentation
ER  -