TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills
SN  - 139780073381138
AV  - HF 5415.13 .P387 2009
PY  - 2009///
CY  - Boston
PB  - Mcgraw-hill Irwin
KW  - Marketing
KW  - Management
KW  - case studies
ER  -