TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marking communication perspective
SN  - 0072536764
AV  - HF 5823  .B387 2004
PY  - 2004///
CY  - Boston
PB  - Mcgraw hill
KW  - Advertising
KW  - Sale promotion
KW  - Communication  in marketing
ER  -