TY  - BOOK
AU  - Bartlett, Christopher A.
AU  - Ghoshal, Sumantra
AU  - Birkinshaw, Julian
TI  - Transnational Management: text cases and reading in cross-border management
SN  - 0072482761
AV  - HD 62.4 .B365 2004 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - International business enterprises
KW  - Management
N1  - Includes index and references
ER  -