00969cam a2200289 a 4500001000700000003000400007005001700011008004100028010001700069020001500086040001800101050002200119082001400141100002600155245007200181250001200253260003500265300005300300440003400353504005300387650001700440700002200457906004500479942001500524999001700539952012300556598681OSt20160819120534.0910723s1992    ilua     b    001 0 eng    a   91028798   a025609196X  aDLCcDLCdDLC00aHF5821b.B62 199200a659.12201 aBovée, Courtland L.10aContemporary advertising /cCourtland L. Bovée, William F. Arens.  a4th ed.  aHomewood, IL :bIrwin,cc1992.  axxxi, 718, [58] p. :bill. (some col.) ;c29 cm. 4aThe Irwin series in marketing  aIncludes bibliographical references and indexes. 0aAdvertising.1 aArens, William F.  a7bcbccorignewd1eocipf19gy-gencatlg  2lcccBOOKS  c13707d13707  00102lcc4070aMUCbMUCcTECHd2016-08-19eDonation(BFA)l0oHF 5821. B62 1992p25508r2018-06-11w2016-08-19yBOOKS