00957cam a2200289 a 4500 598681 OSt 20160819120534.0 910723s1992 ilua b 001 0 eng 91028798 025609196X DLC DLC DLC HF5821 .B62 1992 659.1 20 Bovée, Courtland L. Contemporary advertising / Courtland L. Bovée, William F. Arens. 4th ed. Homewood, IL : Irwin, c1992. xxxi, 718, [58] p. : ill. (some col.) ; 29 cm. The Irwin series in marketing Includes bibliographical references and indexes. Advertising. Arens, William F. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOKS 13707 13707 0 0 lcc 0 0 MUC MUC TECH 2016-08-19 Donation(BFA) 0 HF 5821. B62 1992 25508 2018-06-11 2016-08-19 BOOKS