00721cam a2200241 a 4500001000700000003000400007005001700011008004100028010001700069020001500086040001800101050002200119082001400141100002600155245007200181250001200253260003500265300005300300440003400353504005300387650001700440700002200457598681OSt20160819120534.0910723s1992    ilua     b    001 0 eng    a   91028798   a025609196X  aDLCcDLCdDLC00aHF5821b.B62 199200a659.12201 aBovée, Courtland L.10aContemporary advertising /cCourtland L. Bovée, William F. Arens.  a4th ed.  aHomewood, IL :bIrwin,cc1992.  axxxi, 718, [58] p. :bill. (some col.) ;c29 cm. 4aThe Irwin series in marketing  aIncludes bibliographical references and indexes. 0aAdvertising.1 aArens, William F.