00886cam a2200253 a 45000010009000000050017000090080041000260100017000670200035000840200032001190400018001510420008001690500038001770820007002151000026002222450138002482500013003862600047003993000046004465040053004926500015005457000031005607000041005911686076420160811163058.0110707s2012    nyua     b    001 0 eng    a  2011027873  a9780078028885 (acidfree paper)  a0078028884 (acidfree paper)  aDLCcDLCdDLC  apcc00aHF5415PE1128.S37 1997b.M378 2012002231 aPerreault, William D.10aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.  a13th ed.  aNew York, NY :bMcGraw-Hill/Irwin,cc2012.  axl, 640, 32, 10 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jeromeq(Edmund Jerome)