@book{13660,
	author = {Burns, Alvin C. and Bush, Ronald F.},
	title = {Marketing research :},
	publisher = {Prentice Hall,},
	year = {c2003.},
	address = {Upper Saddle River, N.J. :},
	edition = {4th ed.},
	note = {"SPSS student version 11.0 for Windows"--CD-ROM.}
}