01010cam a22002894a 45000010009000000050017000090080041000260100017000670200015000840200035000990400018001340420008001520500037001600820007001972450046002042500012002502600048002623000041003104400046003515040066003976500015004637000020004789060045004989420035005439990017005789520125005951259551620160811160214.0011121s2003    maua     b    001 0 eng    a  2001057963  a0072410752  a0071151222 (international ed.)  aDLCcDLCdDLC  apcc00aHF5415.M29474 2003b.M29474 20030022100aMarketing /cRoger A. Kerin ... [et al.].  a7th ed.  aBoston, Mass. :bMcGraw-Hill/Irwin,cc2003.  axliii, 741 p. :bcol. ill. ;c29 cm. 4aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references (p. 682-710) and indexes. 0aMarketing.1 aKerin, Roger A.  a7bcbccorignewd1eocipf20gy-gencatlg  2lcccBOOKShHF5415.M29474 2003  c13643d13643  00102lcc4070aMUCbMUCcTECHd2016-08-11eDonation (BFA)l0oHF5415.M29474 2003p24770r2018-05-31w2016-08-11yBOOKS