Marketing Kerin, Roger A. text bibliography mau Boston, Mass McGraw-Hill/Irwin c2003 2003 7th ed. monographic eng
print
xliii, 741 p. : col. ill. ; 29 cm. Roger A. Kerin ... [et al.]. Includes bibliographical references (p. 682-710) and indexes. Marketing HF5415.M29474 2003 .M29474 2003 The Irwin/McGraw-Hill series in marketing 0072410752 0071151222 (international ed.) 2001057963 DLC 011121 20160811160214.0 12595516