@book{13356,
	author = {Hartley, Robert F.,},
	title = {Marketing mistakes and successes /},
	publisher = {Wiley,},
	year = {c2009.},
	address = {Hoboken, NJ :},
	edition = {11th ed.},
	note = {"30th anniversary."},
	url = {http://www.loc.gov/catdir/toc/ecip0828/2008040282.html}
}