TY  - BOOK
AU  - Kolter, Philip.
AU  - Amstrong, Gary
TI  - Principles of marketing
SN  - 8120318390
AV  - HF 5415.3 .R68 2001 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
ER  -