TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Verrill,Glenn
TI  - Otto Kleppner's Advertising procedure
SN  - 0136432557
AV  - HF5823.K45 1986 .K45 1986
PY  - 1986///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes index; Bibliography: p. 627-629
ER  -