@book{13214,
	author = {Kleppner, Otto, and Russell, Thomas,},
	title = {Otto Kleppner's Advertising procedure /},
	publisher = {Prentice-Hall,},
	year = {c1986.},
	address = {Englewood Cliffs, NJ :},
	edition = {9th ed.},
	note = {Includes index.}
}