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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>the impact of the Internet</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>McDaniel, Carl D.</namePart>
    <role>
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  <name type="personal">
    <namePart>Gates, Roger H.</namePart>
    <namePart type="date">1942-</namePart>
  </name>
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  <genre authority="marc">bibliography</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">Cincinnati, Ohio</placeTerm>
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    <publisher>South-Western</publisher>
    <dateIssued>c2002</dateIssued>
    <dateIssued encoding="marc">2002</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Carl McDaniel, Jr., Roger Gates.</note>
  <note>Rev. ed. of: Contemporary marketing research. 4th. c1999.</note>
  <note>Includes bibliographical references (p. 26-36 of 3rd group) and index.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .M382 2002</classification>
  <classification authority="ddc" edition="21">658.8/3</classification>
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      <title>Contemporary marketing research</title>
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    <name type="personal">
      <namePart>McDaniel, Carl D.</namePart>
    </name>
  </relatedItem>
  <identifier type="isbn">0324067976</identifier>
  <identifier type="isbn">032412581X (disc)</identifier>
  <identifier type="lccn">2001020090</identifier>
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