<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01250cam a2200301 a 4500</leader>
  <controlfield tag="001">12290511</controlfield>
  <controlfield tag="005">20160810093848.0</controlfield>
  <controlfield tag="008">010126s2002    ohua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2001020090</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0324067976</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">032412581X (disc)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.2</subfield>
    <subfield code="b">.M382 2002</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8/3</subfield>
    <subfield code="2">21</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">McDaniel, Carl D.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing research :</subfield>
    <subfield code="b">the impact of the Internet /</subfield>
    <subfield code="c">Carl McDaniel, Jr., Roger Gates.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Cincinnati, Ohio :</subfield>
    <subfield code="b">South-Western,</subfield>
    <subfield code="c">c2002</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxxii, 682, 36, 9 p. :</subfield>
    <subfield code="b">col. ill. ;</subfield>
    <subfield code="c">26 cm. +</subfield>
    <subfield code="e">1 computer optical disc (4 3/4 in.)</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Rev. ed. of: Contemporary marketing research. 4th. c1999.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 26-36 of 3rd group) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing research.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Gates, Roger H.,</subfield>
    <subfield code="d">1942-</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">McDaniel, Carl D.</subfield>
    <subfield code="t">Contemporary marketing research.</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ocip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BOOKS</subfield>
    <subfield code="h">HF 5415.2 .M382 2001</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">13201</subfield>
    <subfield code="d">13201</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MUC</subfield>
    <subfield code="b">MUC</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2016-08-10</subfield>
    <subfield code="e">Donation (BFA)</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.2 .M382 2001</subfield>
    <subfield code="p">22049</subfield>
    <subfield code="r">2016-08-10</subfield>
    <subfield code="w">2016-08-10</subfield>
    <subfield code="y">BOOKS</subfield>
  </datafield>
</record>
