@book{13201,
	author = {McDaniel, Carl D. and Gates, Roger H.,},
	title = {Marketing research :},
	publisher = {South-Western,},
	year = {c2002},
	address = {Cincinnati, Ohio :},
	edition = {5th ed.},
	note = {Rev. ed. of: Contemporary marketing research. 4th. c1999.}
}