TY  - BOOK
AU  - Smith,Mickey C.
TI  - Pharmaceutical marketing: strategy and cases 
SN  - 0866568611 (alk. paper)
AV  - HD9665.5.S59 1991 .S59 1991
PY  - 1991///
CY  - New York
PB  - Pharmaceutical Products Press
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
N1  - Revision of: Principles of pharmaceutical marketing. 3rd ed. 1983; Includes bibliographical references and index
ER  -