TY  - BOOK
AU  - Schoell,Willim F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practises
SN  - 0205131506
AV  - HF 5415.S357 1991 
PY  - 1992///
CY  - Boston
PB  - Allyn & bacon.
ER  -