00285nam a22001097a 4500008004100000020001800041050001900059100000900078245002200087260004900109300001700158160802b        xxu||||| |||| 00| 0 eng d  a9788131414408  aHD 69.B73 2008  d2008  aHeritage brands /  aIndia;bThe Icfai university  press, c2008.  a246 p.: ill.