TY  - BOOK
AU  - Santanu Kumar Ray
TI  - Culure of Creativity and Innovation: Concepts, Applications and Cases
SN  - 9788131420065
AV  - HF 5549 .C85 2008 
PY  - 2008///
CY  - India : 
PB  - Icfai University Press
KW  - Creative ability in business.
KW  - Organizational change
ER  -