01432cam a22003374a 4500 12556934 OSt 20160713123037.0 011005s2002 mauab b 001 0 eng 2001054436 0072409479 (alk. paper) 0071121102 (international : alk. paper) DLC DLC DLC pcc HF5415.13 .M369 2002 658.8 21 Perreault, William D. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. 14th ed. Boston : McGraw-Hill, c2002. xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) McGraw-Hill/Irwin series in marketing A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 7 cbc orignew 1 ocip 20 y-gencatlg lcc BOOKS HF 5415.13 .M369 2002 12014 12014 0 0 lcc 0 0 MUC MUC 2016-07-13 Donation(BFA) 0 HF 5415.13 .M369 2002 21486 2019-06-05 2016-07-13 BOOKS