01161cam a22002894a 450000100090000000300040000900500170001300800410003001000170007102000280008802000440011604000180016004200080017805000260018608200140021210000260022624501010025225000130035326000350036630000950040144000420049650001060053850000670064453800920071165000270080370000410083012556934OSt20160713123037.0011005s2002    mauab    b    001 0 eng    a  2001054436  a0072409479 (alk. paper)  a0071121102 (international : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.13b.M369 200200a658.82211 aPerreault, William D.10aBasic marketing :ba global-managerial approach/cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a14th ed.  aBoston :bMcGraw-Hill,cc2002.  axxxii, 815 [28] p. :bcol. ill., maps ;c28 cm.e1 computer laser optical disk (4 3/4 in.) 0aMcGraw-Hill/Irwin series in marketing  aA variety of multi-media instructional aids, including a Web site, are available to support the text.  aIncludes bibiliographical references (p. 754-810) and indexes.  aSystem requirements for accompanying computer laser disk: Windows 95 or higher Pentium. 0aMarketingxManagement.1 aMcCarthy, E. Jeromeq(Edmund Jerome)