TY  - BOOK
AU  - Czinkota, Michael, R & Ronkainen, Tlkka, A.
TI  - Principles of International Marketing
SN  - 9781439041376
AV  - HF 1416 .C95 2010 
PY  - 2010///
CY  - Canada
PB  - South-Western
KW  - Marketing
ER  -