02292cam a22003014a 4500 16544405 20160712102619.0 101119s2012 maua 001 0 eng 2010047714 9780135030318 0135030315 DLC DLC LCC HD 62.7 .M3768 2012 .M3768 2012 658.02/2 22 Mariotti, Steve, 1953- Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin. 1st ed. Boston : Prentice Hall, c2012. xxxiii, 702 p. : col. ill. ; 28 cm. Includes index. Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent. Small business Management. Entrepreneurship. Glackin, Caroline. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS HD 62.7 .M3768 2012 11761 11761 0 0 lcc 0 0 MUC MUC 2016-07-12 Donation (BFA) 0 HD 62.7 .M3768 2012 22,387 2016-07-12 2016-07-12 BOOKS