a decision-focused approach Walker, Orville C. text bibliography mau Boston McGraw-Hill/Irwin c2003 2003 4th ed. monographic eng

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xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) Orville C. Walker Jr. ... [et al.]. Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM: GAMAR 3 Includes bibliographical references and indexes. Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. Marketing Management HF5415.13 .W249 2003 658.8/02 Walker, Orville C. 0072466707 (alk. paper) 0071151176 (International ed.) 0072466715 (CDROM) 2002020042 DLC 020124 20160711165257.0 12655315