01638cam a22003614a 4500 12655315 20160711165257.0 020124s2003 maua b 001 0 eng 2002020042 0072466707 (alk. paper) 0071151176 (International ed.) 0072466715 (CDROM) DLC DLC DLC pcc HF5415.13 .W249 2003 658.8/02 21 Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. 4th ed. Boston : McGraw-Hill/Irwin, c2003. xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM: GAMAR 3 Includes bibliographical references and indexes. Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. Marketing Management. Walker, Orville C. Walker, Orville C. Marketing strategy. GAMAR 3 GAMAR 3 CD-ROM 7 cbc orignew 1 ocip 20 y-gencatlg lcc BOOKS 11714 11714 0 0 lcc 0 0 MUC MUC GEN 2016-07-11 Donation(BFA) 0 HF 5415. 13. W249 2003 22192 2019-06-05 2016-07-11 BOOKS