@book{11714,
	author = {Walker, Orville C.},
	title = {Marketing strategy :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2003.},
	address = {Boston :},
	edition = {4th ed.},
	note = {Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.}
}