01379cam a22003494a 45000010009000000050017000090080041000260100017000670200038000840200044001220400018001660420008001840500026001920820017002181000022002352450062002572500012003192600041003313000042003724400042004145040053004566500032005096500027005416500041005687000019006098560087006288560075007159060045007909420038008359990017008739520139008901263950020160711161727.0020109s2003    mauab    b    001 0 eng    a  2002016549  a0072466650 (student : alk. paper)  a0071151613 (international : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.135b.C72 200300a658.8/022211 aCravens, David W.10aStrategic marketing /cDavid W. Cravens, Nigel F. Piercy.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2003.  axviii, 843 p. :bill., maps ;c26 cm. 0aMcGraw-Hill/Irwin series in marketing  aIncludes bibliographical references and indexes. 0aMarketingxDecision making. 0aMarketingxManagement. 0aMarketingxManagementvCase studies.1 aPiercy, Nigel.423Publisher descriptionuhttp://www.loc.gov/catdir/description/mh021/2002016549.html413Table of contentsuhttp://www.loc.gov/catdir/toc/mh021/2002016549.html  a7bcbccorignewd1eocipf20gy-gencatlg  2lcccBOOKShHF 5415.135 .C72 2003  c11696d11696  00102lcc4070aMUCbMUCcGENd2016-07-11eDonation (BFA)l1oHF 5415.135 .C72 2003p20903r2021-08-02s2021-06-23w2016-07-11yBOOKS