01389cam a22003494a 4500 12639500 20160711161727.0 020109s2003 mauab b 001 0 eng 2002016549 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) DLC DLC DLC pcc HF5415.135 .C72 2003 658.8/02 21 Cravens, David W. Strategic marketing / David W. Cravens, Nigel F. Piercy. 7th ed. Boston : McGraw-Hill Irwin, c2003. xviii, 843 p. : ill., maps ; 26 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Marketing Decision making. Marketing Management. Marketing Management Case studies. Piercy, Nigel. Publisher description http://www.loc.gov/catdir/description/mh021/2002016549.html Table of contents http://www.loc.gov/catdir/toc/mh021/2002016549.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BOOKS HF 5415.135 .C72 2003 11696 11696 0 0 lcc 0 0 MUC MUC GEN 2016-07-11 Donation (BFA) 1 HF 5415.135 .C72 2003 20903 2021-08-02 2021-06-23 2016-07-11 BOOKS