@book{11696,
	author = {Cravens, David W. and Piercy, Nigel.},
	title = {Strategic marketing /},
	publisher = {McGraw-Hill Irwin,},
	year = {c2003.},
	address = {Boston :},
	edition = {7th ed.},
	url = {http://www.loc.gov/catdir/description/mh021/2002016549.html}
}