TY  - BOOK
AU  - Donald W. Jugenheimer
AU  - Donald W. Jugenheimer
AU  - Samuel D. Bradley
AU  - Larry D. Kelley
AU  - Jerry C. Hudson
TI  - Advertising and Public Relations Research
SN  - 9780765624185
AV  - HF 5814 .A32 2010 
PY  - 2010///
CY  - London
PB  - M.E.Sharpe
KW  - Advertising -Research
ER  -