00872cam a2200289 i 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010602000250012102000220014604000230016804200080019105000210019924500930022026400330031330000290034633600210037533700250039633800230042150400510044465000340049570000240052970000290055316782854OSt20190213020027.0110517s2011 cau b 001 0 eng  a 2011929935 a9780761948568 a0761948562 a9780761948575 (pbk.) a0761948570 (pbk.) aDLCbengcDLCerda apcc00aHD 59 .P783 201100aPublic Relations :bA MANAGERIAL PERSPECTIVE /c[edited by] Danny Moss, Barbara DeSanto. 1aLos Angeles :bSAGE,c[2011] axvii, 494 pages ;c24 cm atext2rdacontent aunmediated2rdamedia avolume2rdacarrier aIncludes bibliographical references and index. 0aPublic relationsxManagement.1 aMoss, Danny,d1954-1 aDeSanto, Barbara,d1950-