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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Perreault, William DMaterial type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN: 0256030197Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1984

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415.13.M369 1984 (Browse shelf (Opens below))	Available		16763

Includes bibliographical references and indexes.

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