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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 3rd edDescription: xxv, 815 p. : ill. (some col.) ; 27 cmISBN: 0137228694Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W455 1995

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF5823 .W455 1995 (Browse shelf (Opens below))	Available		9277

Includes bibliographical references and index.

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