Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2009Online resources: Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5415.13 .P47 2008 (Browse shelf (Opens below)) Available 36414
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5415.13 .P47 2008 (Browse shelf (Opens below)) Available 9575

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