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MKTG Charles W. Lamb

By: Lamb, Charles W, 2011Contributor(s): Hair, Joseph F | McDaniel, CarlMaterial type: Text

TextPublication details: USA: South-Western Cengage Learning, 2011Edition: 2010-2011 edDescription: xi, 358p. : ill.; 28 cmISBN: 9780538468244Subject(s): marketingLOC classification: HF 5410 .L36 2011

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