The rhetoric of political leadership : logic and emotion in public discourse / edited by Ofer Feldman.

Includes bibliographical references and index.

Introduction : persuasive speaking and evoking political behavior / Ofer Feldman -- Part I Persuasive leadership : emotion, style, and identity in national and international arenas -- Gender, emotion and political discourse : masculinity, femininity and populism / Carol Johnson -- What makes a speech effective? Netanyahu's and Obama's SPECtrum of Rhetoric Intelligences (SPEC/RI) in United Nations speeches 2009-2012 / Michelle Stein Teer -- Xi Jinping's governance philosophy and language style : analysis of the Chinese leader's speeches / Jianxin Wang -- The French state of emergency : marginalization of the Muslim minority as a consequence of state self-legitimation / Bruno Mendelski -- Part II Evoking behavior: the rhetoric of presidential inauguration, televised interview, and election campaign -- Battling for America's soul : Donald Trump, invited behavior, and the midterm elections of 2018 / Michael Alan Krasner -- Political Public Relations (PPR) techniques: emotional input and output / Albina Gayoso -- The rhetoric of broadcast talk shows in Japan: the art of equivocation as a political skill / Ofer Feldman -- Politicians' use of moral appeals in British political advertising 1983-2017 / Annemarie Walter -- Facial expressions in election campaign posters: the effect of smiling on winning political seats during the -- 2017 Japanese lower house election / Masahiko Asano -- Part III Social media discourse : populism, negative campaigns, and the use of artificial intelligence -- They are lying to us! The rhetoric of direct communication by populist politicians and its effects on the electorate : evidence from the Netherlands / Michael Hameleers -- Emotion, reason, and political attacks on Facebook : the use of rhetorical appeals in the 2014 Brazilian presidential race / Ícaro Joathan and Francisco Paulo Jamil Marques -- Political discourse through artificial intelligence : parliamentary practices and public perceptions of chatbot communication in social media / Chen Sabag Ben-Porat and Sam Lehman-Wilzig.