Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN: 0130477222Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W455 2003
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5823 .W455 2002 (Browse shelf (Opens below)) | Available | 36282 |
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| HF 5823 .B45 2011 MGT 322 - Advertising practicum: | HF 5823 .B45 2011 Belch: Advertising and Promotion: | HF 5823 .N48 1992 Cases in advertising management : | HF 5823 .W455 2002 Advertising : | HF5826.5 .B37 1987 Essentials of media planning : | HG 172 .K37 2002 Business and Personal Finance / | HG 173 .B47 2006 Principles of finance / |
Includes bibliographical references and index.
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