A framework for marketing management / Philip Kotler.

By: Kotler, PhilipContributor(s): Kotler, Philip. Marketing managementMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001Description: xv, 352 p. : ill. ; 24 cmISBN: 0130185256Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K636 2001
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Technical section 		HF 5415.13 .K636 2001 (Browse shelf (Opens below)) Available 35338
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HF 5415.13 .K44 1995 Global marketing management HF 5415.13 .K44 1995 Global marketing management HF 5415.13 .K44 1995 Global marketing management/ HF 5415.13 .K636 2001 A framework for marketing management / HF5415.13 .K64 1980 Marketing management : HF 5415.13 .K64 1984 Marketing management : analysis, planning, and control / HF 5415.13 .K64 1997 Marketing management :

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

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