Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN: 0072410639Subject(s): MarketingLOC classification: HF 5415 .D92 2001Online resources: Publisher description | Table of contents
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5415 .D92 2001 (Browse shelf (Opens below)) Available 34093

Includes bibliographical references and index.

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