Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger J, 2004-Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004Edition: 3rd edDescription: xxv, 401 p. : ill. ; 24 cmISBN: 013008218XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 .B47 2004
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.13 .B47 2004 (Browse shelf (Opens below)) Available 33327
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HF 5415.13 .B3 1992 Marketing strategy & management HF 5415.13 .B3 1992 Marketing strategy & management HF 5415.13 .B37 1992 Marketing strategy and management HF5415.13 .B47 2004 Market-based management : HF 5415.13 .B87 2011 Business Fundamentals for Supply Chain Management: HF 5415.13 .C37 2008 Cases for marketing management. HF 5415.13 .F47 2002 Marketing Strategy /

Includes bibliographical references and index.

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