Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999Edition: 7th edDescription: xxxviii, 1017 p. : ill. ; 26 cmISBN: 0030238161Subject(s): Marketing researchLOC classification: HF5415.2 | .C48 1999Online resources: Table of contents only | Contributor biographical information
| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF5415.2 .C48 1999 (Browse shelf (Opens below)) | Available | 33710 |
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| HF 5415.13 .W66 2008 Marketing plan handbook/ | HF 5415.135 .P43 2014 Pearson custom business resources. | HF5415.2 .C48 1996 Basic marketing research / | HF5415.2 .C48 1999 Marketing research : | HF 5415.2 .H258 2009 Marketing research : | HF5415.2 .H258 2009 Marketing research : | HF5415.2 .H258 2009 Marketing research : |
Includes bibliographical references and indexes.

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