Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, 1997Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): | Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.33.U6H38 1997
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF5415.33.U6H38 1997 (Browse shelf (Opens below)) | Available | 33018 |
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| HF5415.2 .M35 2002 Basic marketing research : | HF5415.2 .Z54 2003 Exploring marketing research / | HF5415.32 B336 2014 CB5 / | HF5415.33.U6H38 1997 Consumer behavior : | HF 5415.35 .S65 2003 Marketing : | HF5415.5 .B528 1993 Raving fans : | HF5415.5 .K56 2003 Customer relationship management : |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
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