Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy.

By: Esperdy, Gabrielle MMaterial type: TextTextSeries: [Center books on American places]Publication details: Chicago : University of Chicago Press, 2008Description: x, 307 p. : ill., map ; 24 cmISBN: 9780226218007 (cloth : alk. paper); 0226218007 (cloth : alk. paper)Subject(s): Storefronts -- United States -- History -- 20th century | Commercial buildings -- United States -- History -- 20th century | New Deal, 1933-1939 | Consumption (Economics) -- United States -- History -- 20th centuryDDC classification: 725/.2097309043 LOC classification: NA6225 | .E87 2008Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
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Series title taken from book jacket.

Includes bibliographical references and index.

Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.

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