Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M, 2006Contributor(s): Ferrell, O. CMaterial type: TextTextPublication details: Boston : Houghton Mifflin Co., 2006Edition: Library edDescription: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cmISBN: 0618474455 (library ed.); 0618474463 (student text)Subject(s): | MarketingDDC classification: 658.8 LOC classification: HF5415 .P75 2006
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section
HF5415 .P75 2006 (Browse shelf (Opens below)) Available 30584

Includes bibliographical references and index.

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